Marketing on a Shoestring Budget (LI)

A challenging economy and client pressures have highlighted the importance of marketing and business development efforts for every law firm. How do you develop and implement a successful marketing program with no (or not enough) marketing personnel and a tight budget? This practical session will focus on how your firm can employ a range of cost-effective strategies to gain exposure, differentiate itself, and generate new business. You will discover no-cost or low-cost techniques that produce results.

Learning Objectives:

  • Identify ways to expand existing client relationships
  • Explain how to start effective industry/niche marketing efforts
  • Demonstrate how to establish ongoing communications about firm results
  • Produce results-oriented marketing plans

Sally Schmidt is President of Schmidt Marketing, Inc. in Edina, MN, which offers marketing services to law firms. She was a founder and the first President of the Legal Marketing Association (LMA). In 1994, she was inducted as a Fellow into the inaugural class of the College of Law Practice Management. Schmidt was also inducted into the LMA first Hall of Fame in 2007 and is the recipient of its Lifetime Achievement Award.

CLMSM Credit for live program only: 1 hour of credit in the area of Legal Industry/Business Management (LI) for CLM Recertification and 1 hour towards the additional hours of education required of Functional Specialists seeking to fulfill the CLM application.

Seminar Information
Date Presented:
October 17, 2012 2:00 PM Eastern
1 hour
Marketing on a Shoestring Budget (LI)
Individual topic purchase: Selected
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CD-ROM (Win)
ALA Member Price:$129.00
Non-Member Price:$179.00
ALA Member Price:$129.00
Non-Member Price:$179.00