Are you being recognized and valued for who you are and what you offer? Positive differentiation is an important strategy in developing a game plan for a successful career and in creating a plan to attract the ideal clients and employees for your firm. Your individual brand captures the essence of what you have to offer and helps you articulate what makes you unique. Join this thought-provoking webinar to hear how to create interest and enthusiasm for what you offer and enhance your image among colleagues, clients and other key relationships.




  • Distinguish yourself in meaningful ways
  • Develop the foundation of your individual brand with the key cornerstones of consistency, clarity, authenticity and passion
  • Develop the key messages for your compelling elevator pitch
  • Clarify your promise and master the delivery of it
  • Create an action plan to implement your individual brand strategy


Join Brand Yourself! How to Differentiate Yourself and Stand Out in a Crowd with award-winning subject expert Donna Bedford for this one-hour webinar on Wednesday, April 20, 2016, 2:00 p.m. CST (1 p.m. MST, 12 p.m. PST, 3 p.m. EST). 


Bring together as many individuals as you wish in your office or chapter meeting space to this webinar.


  • Invite your colleagues
  • Invite your staff 
  • Invite your ALA friends


Wednesday, April 20, 2016


Pacific 12:00 p.m. – 1:00 p.m.; Mountain 1:00 – 2:00 p.m.; Central 2:00 – 3:00p.m.; Eastern 3:00 – 4:00 p.m.


CLM Credits: (Note that only the CLM credit available for this webinar is stated below. If a credit is not stated, it is not available for this program.)


CLM  Application Credit: 1 hour in Self-Management Skills


CLM Recertification Credit: 1 hour in the subject area of Communication/ Organizational Development (CM)


CLM App Credit for Functional Specialists: 1 hour in the subject area of Communication/ Organizational Development (CM) towards the additional hours required of some Functional Specialists to fulfill the CLM application.

California MCLE: The Association of Legal Administrators certifies that this webinar has been approved by the State Bar of California for 1 hour of MCLE credit.

MCLE/Other States: Credit may be available in other states but cannot be guaranteed. In all states, accreditation is dependent on individual state guidelines and filing regulations.


Donna Bedford is founder and managing principal of The Bedford Group. She is known for her ability to help professionals leverage their strengths and develop the skills, confidence and courage to successfully compete. A dynamic coach and energizing trainer, she has won several first place awards for her coaching and training programs from the Legal Marketing Association Bay Area Chapter and the Association of Accounting Marketing.

Seminar Information
Date Presented:
April 20, 2016 3:00 PM Eastern
1 hour
Registration Fee:
Brand Yourself! How to Differentiate Yourself and Stand Out in a Crowd
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM App Credit for Functional Specialists: 1.00
CLMSM Recertification Credit: 1.00
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Email Address:
On-Demand (Recording)
ALA Member Price:$109.00
Non-Member Price:$109.00