Understanding how people make buying decisions is a key component to any successful pricing strategy. Join this webinar to get a look at behavioral economics, marketing strategy and customer psychology, and how these principles should be applied to pricing at your firm. Critically examine the conventional wisdom embodied in the old law firm business model, which states the way to success is by leveraging people and hours, or "We sell time." Learn the concepts of how consumers are influenced and become better equipped to price successfully and increase your firm's profitability.




  • Identify the First and Second Law of pricing and how they influence your pricing decisions
  • Determine how the anchoring and framing effects influence pricing
  • Examine what and how people buy
  • Explain the importance of price psychology and emotions


Join Implementing Value Pricing in Your Firm with highly regarded subject expert Ronald Baker for this one-hour webinar on Wednesday, January 20, 2016 2:00 p.m. CST (1 p.m. MST, 12 p.m. PST, 3 p.m. EST). 


Bring together as many individuals as you wish in your office or chapter meeting space to this webinar.

  • Invite your colleagues
  • Invite your staff 
  • Invite your ALA friends


Wednesday, January 20, 2016 

Pacific 12:00 p.m. – 1:00 p.m.; Mountain 1:00 – 2:00 p.m.; Central 2:00-3:00 p.m.; Eastern 3:00 – 4:00 p.m.


CLM Credits: (Note that only the CLM credit available for this webinar is stated below. If a credit is not stated, it is not available for this program.)


CLM Recertification Credit: 1 hour in the subject area of Financial Management (FM) 


CLM App Credit for Functional Specialists: 1 hour in the subject area of Financial Management (FM) towards the additional hours required of some Functional Specialists to fulfill the CLM application.

California MCLE: The Association of Legal Administrators certifies that this webinar has been approved by the State Bar of California for 1 hour of MCLE credit.

MCLE/Other States: Credit may be available in other states but cannot be guaranteed. In all states, accreditation is dependent on individual state guidelines and filing regulations.

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and is the author of seven books, including Implementing Value Pricing: A Radical Business Model for Professional Firms. Baker has also been named Top100 Most Influential People in the accounting profession and selected as one of LinkedIn’s Influencer Bloggers.

Seminar Information
Date Presented:
January 20, 2016 3:00 PM Eastern
1 hour
Registration Fee:
Implementing Value Pricing in Your Firm
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM App Credit for Functional Specialists: 1.00
CLMSM Recertification Credit: 1.00
You must be logged in to access ALA Subscriptions.
To continue, you need to log in to Peach New Media. If you have any questions about your account please contact us at 1-866-702-3278.
Email Address:
On-Demand (Recording)
ALA Member Price:$109.00
Non-Member Price:$109.00