The evidence is clear. Law firms that develop and implement thoughtful strategic plans outperform those that do not. Over time, they become more cohesive, more profitable and more sustainable institutions. Yet, most law firms don’t have one. It’s no easy task to achieve consensus among a group of lawyers. Better to leave things as they are. Other firms will go through a strategic planning exercise and come up with a game plan. However, despite the best  intentions, they allow implementation to fall by the wayside. No real change. Business as usual. In this program, one of the country’s leading authorities on law firm marketing and business development will underscore the importance of strategic planning for law firms and provide participants with the keys to develop and implement a successful strategic plan at their law firms. Learning Objectives

  • Describe why strategic planning is important to a successful law firm.
  • Identify ways to achieve buy-in from a critical mass of the firm’s owners.
  • Explain how to obtain unwavering commitment and support from firm leaders.
  • Demonstrate how to prioritize and focus resources on just three or four firm-wide goals and objectives.
  • Illustrate how to allocate adequate resources, including lawyer time, staff time and money.
  • Analyze why the firm needs to assign responsibilities, monitor progress and reward dedicated effort.
  • Discuss the importance of internal communication. Say it loud. Say it often. Say it lots of ways.
  • Explain why you need to showcase results and celebrate success.

Speaker:

John Remsen Jr., is President of TheRemsenGroup, an Atlanta-based strategic planning and marketing consulting firm that works exclusively with law firms. He is also President and CEO of The Managing Partner Forum, and is a frequent speaker and author on law firm management and marketing topics. He has worked with more than 175 law firms since 1997.



 


Seminar Information
Date Presented:
June 16, 2010 2:00 PM Eastern
Length:
1 hour, 30 minutes
The Keys to Develop and Implement the Firm’s Dreaded Strategic Plan


John Remsen Jr., is President of TheRemsenGroup, an Atlanta-based strategic planning and marketing consulting firm that works exclusively with law firms. He is also President and CEO of The Managing Partner Forum, and is a frequent speaker and author on law firm management and marketing topics. He has worked with more than 175 law firms since 1997.

This program meets the requirements of 1.5 hours of Legal Industry/Business Management (LI) credit towards CLMSM Recertification and the additional hours required for the initial CLM application of Functional Specialists.
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