How would you like to snap your fingers and have your colleagues instantly agree with you? It may not be that easy, but you can dramatically improve your chances for success if you understand how people make decisions and what causes them to act. This webinar is a dynamic virtual program that draws on the latest scientific research to show you how to influence people, especially during uncertain times like these. You’re guaranteed to leave with practical ideas you can apply right away.


  • Discover the elements you must have to win over any skeptical mind.
  • Use the four key drivers of persuasion to gain buy-in and acceptance of your ideas.
  • Assess and overcome the common mistakes most people make when trying to change someone’s mind.
  • Choose to leave much of the conventional wisdom about influence behind (most of it doesn’t work anyway).

Other Information: 

60 Minutes 

CLM® Application Credit: 1 hour in the subject area of Communications and Organizational Management (CM) 

CLM® Recertification Credit: 1 hour in the subject area of Communications and Organizational Management (CM) 

HRCI: application pending

SHRM: application pending 

CLE Language: participatory credit


Steve Hughes is a sought-after speaker and consultant who helps lawyers look and sound smart when they talk.  He’s the author of Captivate and he has been featured on NPR, BBC Radio and in The Wall Street Journal and Businessweek. Today he works with a select list of blue-chip clients including Am Law 200 law firms, national associations and Fortune 500 companies. Steve holds a bachelor’s degree in French Literature and European History from the University of Kansas and an MBA in Marketing from Washington University’s Olin School of Business, where he was awarded the prestigious Olin Cup.

Seminar Information
Date Presented:
October 07, 2020 3:00 PM Eastern
1 hour
Influence: The Art & Science of Changing Minds in Challenging Times
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM App Credit for Functional Specialists: 0.00
For other credit opportunities, please check the program description or email
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ALA Member Price:$29.00
Non-Member Price:$79.00