Brand-new lawyers arrive on Day One of their legal practice without the benefit of understanding what it means to be a private practicing attorney, vis-à-vis a business owner. This interactive program will outline how legal management professionals can lead new lawyers to a strong understanding of how to effectively transition from law school to private practice to successful business owner, with concrete action steps they may take in the first years of their legal career. Administrators, executive directors and firm leadership will learn how to introduce, integrate and assimilate new lawyers into law firm life in the areas of executive communications, business development and positive discipline formation.


  • Recognize Day One marketing awareness skills for new lawyers.

  • Develop lawyers’ marketing mindset to become a business generator.

  • Discuss powerful executive communication skills for a brighter legal career.

Other Information:

  • 60 Minutes

  • Audience: Essentials

  • Functional Specialists: 1 hour in the subject area of Legal Industry/ Business Management (LI) toward the additional hours required of some Functional Specialists to fulfill the CLM application.< >1 hour in the subject area of Legal Industry/Business Management (LI).


Kimberly Rice is President and Chief Strategist of KLA Marketing Associates, where she leads teams to provide strategic business development advisory and marketing services to forward-thinking law firms and legal professionals. She is author of Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business and host of “Secret Sauce Marketing Tastings” podcast on which she and her guests discuss business growth strategies and the value of working on your business as well as in your business.

Live Webcast Information
Start Time:
June 24, 2020 3:00 PM Eastern
2:00 PM Central, 1:00 PM Mountain, 12:00 PM Pacific
Add to Calendar:
Estimated Length:
1 hour
Registration Time Remaining:
120 days, 22 hours
ALA Member Price:
Non-Member Price:
Evoke the Secret Sauce to Help New Lawyers Get Off to a Strong Start
Individual topic purchase: Selected
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On-Demand (Recording)
ALA Member Price:$109.00
Non-Member Price:$129.00
Webinar (Live) + On-Demand (Recording)
ALA Member Price:$109.00
Non-Member Price:$129.00