Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Yet, many professionals don’t believe they have the time or expertise to write. In this interactive and engaging session, book coach Cathy Fyock leads attendees in a series of writing exercises to develop writing muscles that will help grow their businesses and careers. Attendees will walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). We’ll also cover the fundamentals of effective business writing. 


  • Recognize the power of writing to grow your business and/or build your career. 

  • Define the purpose, thesis, target market and structure for business writing (policies, letters, and emails), as well as for writing blogs and articles (that can be used to build a book). 

  • Practice your writing muscles so that they are writing quickly and confidently. 

Other Information: 

  • 60 Minutes 

  • Audience: Advanced 

  • CLM® Application Credit: - Application Management Category: 1 hours in Writing Skills 

  • CLM® Recertification Credit: 1 hours in the subject area of Communications & Organizational Management (CM) 

  • SHRM: Communication 

  • SHRM Learning Format: Instructor-Led Activity 


Cathy Fyock, CSP, SPHR, is the Business Book Strategist and works with professionals and thought leaders who want to write as a business growth strategy. She is the author of eight books, including On Your Mark: From First Word to First Draft in Six Weeks and her newest, Blog2Book: Repurposing Content to Discover the Book Youve Already Written. Before her new business launched in 2014, Fyock was an employment strategist with several businesses and HR consulting firms and led her own company, Innovative Management Concepts. She has now helped more than 100 professionals become published authors. 


Seminar Information
Date Presented:
February 18, 2020 3:00 PM Eastern
1 hour
ALA Member Price:
Non-Member Price:
Writing as a Thought Leadership Strategy
Individual topic purchase: Selected
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Email Address:
On-Demand (Recording)
ALA Member Price:$29.00
Non-Member Price:$79.00