In the fourth series of webcasts, Ari Kaplan is back to present a series of interviews with legal industry experts and consultants who will discuss creating a culture of business development, dealing with irrational people and creating highly functional teams. Each one-hour webcast will focus on one of these hot topics, presented in a fun and engaging interview.

Creating a Culture of Business Development

To compete in today’s hyper-competitive market, firms must become obsessed with ingraining a culture of business development throughout the organization. This won’t happen on its own, so leaders must learn how to get lawyers laser-focused on building powerful networks, enhancing client loyalty, being internally collaborative and attracting new work.

During this 60-minute program, award-winning consultant, trainer and coach David H. Freeman, JD, will provide practical, proven approaches for getting key parts of the firm focused on attracting, retaining and growing work from great clients.


•             Get the firm to hunt as a pack

•             Get individual lawyers more engaged and motivated to attract more work

•             Learn to maximize cross-selling opportunities

•             Get tips for delivering higher levels of client service

•             Learn how to develop “sales management” skills in key leaders

•             Learn how to help associates prepare themselves to become successful rainmakers

•             Drive ongoing implementation

David H. Freeman, JD, a former practicing lawyer, is the award-winning Chief Executive Officer of the David Freeman Consulting Group and Founder of Law Firm CultureShift®. He is an author, speaker, consultant and coach who has shown thousands of lawyers and leaders how to become better rainmakers. For three consecutive years, Freeman was voted the No. 1 Law Firm Business Development Consultant and Coach in nationwide National Law Journal surveys, and for 24 years, he has worked with hundreds of law firms worldwide. Freeman is a highly rated speaker, trainer and consultant, and he has written four books (including two best-sellers) on law firm leadership and business development.

Not a member and want to register for all three (3) upcoming Author Series programs at a special rate? Learn More

Seminar Information
Date Presented:
November 01, 2019 12:30 PM Eastern
58 minutes
ALA Member Price:
Non-Member Price:
November Author Summit Series: David Freeman, JD
Individual topic purchase: Selected
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On-Demand Streaming
ALA Member Price:$0.00
Non-Member Price:$19.00