Marketing (Mis)Alignment: Closing the Gap Between Marketing and Law Firm Leadership (LI)

Marketing need not be, and should not be, conducted in the dark. You need to better understand how law firm leaders and law firm marketers think. What is the core thinking about marketing and business development? How do law firms quantify marketing success, the return on investment and top-line versus bottom-line results? Join this Webinar to learn the results of a joint research between members of the Association of Legal Administrators and the Legal Marketing Association. Gain fresh perspectives on marketing and business development that will shed new light on how to improve your firm’s performance.


Learning Objectives:

  • Review the results of the joint research done between ALA and LMA
  • Discuss how law firm leaders communicate about marketing 
  • Identify ways to measure success
  • Explain how law firms can improve marketing and business development performance
  • Summarize best practices

Marcie Borgal Shunk is a Principal with BTI and also serves as BTI’s Lead Analyst. She brings more than 10 years of experience of strategic analysis and all aspects of client relationships at professional services firms. Shunk drives BTI’s analytical strategies to uncover the most insights from BTI’s proprietary research with more than 6,000 key individuals who acquire and manage professional services. 

Michael B. Rynowecer is the President and Founder of The BTI Consulting Group. He is widely recognized as one of the leading analysts and visionaries in all aspects of client relationships and client satisfaction. Rynowecer conceived, designed and built the first and only continuing benchmarking survey of client satisfaction and the ever-evolving expectations of clients. With more than 5,000 in-depth individual interviews, the survey has grown into the largest independent knowledge base on how top executives select and evaluate professional services firms.

For Live Program Only:

CLM℠ App Credit (Functional Specialists): 1 hour of credit in the subject area of Legal Industry/Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

CLM Recertification Credit: 1 hour of credit for CLM Recertification in the subject area of Legal Industry/Business Management (LI).
Seminar Information
Date Presented:
May 15, 2013 2:00 PM Eastern
Length:
1 hour
Marketing (Mis)Alignment: Closing the Gap Between Marketing and Law Firm Leadership (LI)
Individual topic purchase: Selected
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CD-ROM (Win)
ALA Member Price:$129.00
Non-Member Price:$179.00
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ALA Member Price:$129.00
Non-Member Price:$179.00