Law firms – and their clients – have been inundated by data over the past decade. From internal financial systems to track and analyze activity-based costs and measure profitability to market intelligence tools designed to offer case predictions or average time to close, the array of available information can be both exciting and daunting. Join us as we explore how law firms are using combinations of internal and external information to drive growth, motivate change and build the foundation for better strategic decisions.



  • Hear real-life case studies and anecdotes about how law firms have used data-driven planning to enhance performance
  • Learn how to effectively transform information into insights
  • Discover unique challenges leaders face in motivating change – and how to overcome them

Audience Level: Advanced

CLM Application Credit: Organizational Development

Marcie Borgal Shunk is President and Founder of The Tilt Institute, specializing in helping clients make better, more informed decisions based on insights, intelligence and intuition. Shunk helps law firm clients position themselves ahead of changing markets. She is a recognized leader in competitive intelligence, client relationship dynamics and the business of law. Prior to founding The Tilt Institute in 2016, Shunk was a Principal at The BTI Consulting Group, spearheading research on the legal market. She has spent over two decades helping law firm clients with client development and strategy formulation both at BTI and as a Senior Consultant with LawVision Group.

Seminar Information
Date Presented:
November 19, 2019 3:00 PM Eastern
1 hour
Registration Fee:
Driving Data-Driven Change: Strategy, Planning and Leadership
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM Recertification Credit: 1.00
For other credit opportunities, please check the program description or email
CLMSM Application Credit: 1.00
Organizational Development
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Email Address:
On Demand (Recording)
ALA Member Price:$29.00
Non-Member Price:$79.00