Learn how to effectively implement a personal branding program to grow your reputation and teach your staff to further their personal brand as well. Social media is one of the most powerful tools ever invented to grow your personal brand, but where should you start and how can you determine if you're spending your time effectively? Whether it's navigating the types of content to post or which platforms to use, there are a lot of questions and no definitive answers. Spencer X. Smith is here to help. He'll share what works for him and his clients around the country in simple and actionable terms.


•Discuss why building your personal brand is a noble endeavor, and why both you and your company will benefit from your efforts.

•Define the audience that will benefit from your existing expertise, and discover how to easily reach them through social media.

•Identify a three-step process you can follow daily to steadily grow your personal brand.

•Translate and expand these personal branding best practices to your staff.

Speaker Information:

Spencer Smith is the Founder of Spencer X. Smith Consulting, and services law firms throughout the country. He's a faculty member for the State Bar of Wisconsin's Business of Law Conferences, and is also an instructor at the University of Wisconsin, where he teaches classes on digital marketing and social media. Smith has been called a "digital marketing expert" by Forbes, and publishes articles regularly in The Huffington Post, Law Journal Newsletters, and for the American Bar Association.

Other Info:

•60 Minutes

•Audience: Basic

•CLM App Management Category -FS: Legal Industry/Business Management

Seminar Information
Date Presented:
August 14, 2019 3:00 PM Eastern
1 hour
Registration Fee:
How to Skyrocket Your Personal Brand with Social Media: The Personal Branding Power Hour
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM App Credit for Functional Specialists: 1.00
Legal Industry/Business Management
CLMSM Recertification Credit: 1.00
For other credit opportunities, please check the program description or email certification@alanet.org
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Email Address:
On-Demand (recording)
ALA Member Price:$109.00
Non-Member Price:$129.00