Your personal brand is how you are known, and the value others assign you. Often, the way others see us does not match how we see ourselves. But the way they see us directly influences their desire to offer us opportunities. To influence and impact stakeholders, professionals need to have a clear and compelling personal brand. In this lively presentation, we'll discuss secrets to personal brand strategy, with an emphasis on messaging, social media and body language as keys for success. Using real examples from the legal industry, you'll see how successful professionals build influence and manage their careers.


Recognize the importance and relevance of personal branding.

Identify how to build and maintain a meaningful and impactful reputation.

Outline ways to impart credibility, influence and meet the needs of stakeholders.

Show how to build executive presence and influence.

Examine ways to increase confidence and the likelihood of career success.

Other Information:

•Audience: Intermediate

•CLM App Management Category -FS:

•CPE Field of Study: Communications

Speaker Info:

Lida Citroen is an international reputation management and brand specialist who designs and enhances the identities of executives and professionals. Her specialty is personal branding, the practice of promoting value, managing reputations both online and in person, and building executive presence with a target audience. The author of two best-selling books on personal branding, Citroen is an engaging and impactful speaker who empowers global audiences with the tools to directly impact in their career.

Seminar Information
Date Presented:
February 19, 2019 3:00 PM Eastern
1 hour
ALA Member Price:
Non-Member Price:
Stand in Your Power: Building Influence and Impact
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM Recertification Credit: 1.00
Statement: For other credit opportunities, please check the program description or email
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Email Address:
On-Demand (recording)
ALA Member Price:$109.00
Non-Member Price:$109.00