The legal economy is growing, and law firms are again focusing on training and retaining their associates. Progressive law firms want to help their associates become next-generation rainmakers and find that associates stay longer at firms that provide professional skills training. Of course, first-year lawyers should undertake different activities than seventh-years, which makes it difficult to provide a customized education. In this presentation, we'll lay out a step-by-step, year-by-year program for how firms can turn their associates into rainmakers and give a detailed plan for the specific marketing activities associates should undertake at each stage of their career. Additionally, we'll cover how to create your own effective internal educational program. Each attendee will receive a free copy of the presenter's book, The Ultimate Law Firm Associate's Marketing Checklist.


•Examine the decade-long arc of associate-marketing development.

•Identify what marketing activities associates should undertake at each stage of their career.

•Discover the single activity that is the greatest predictor of rainmaking success.

•Show how to develop your own internal training program.


Other Information:

•Audience: Intermediate

•CLM App Management Category -FS: Human Resources Management


Speaker Info:

Ross Fishman is the Chief Executive Officer of Fishman Marketing where he helps firms with branding and websites. He has given more than 300 presentations worldwide on marketing ethics, including highly rated sessions for ALA. A former litigator, Marketing Director and Marketing Partner, Fishman's campaigns have received the Legal Management Association's (LMA) Best of Show award five times. He was the first marketer inducted into LMA's Hall of Fame (2006).

Seminar Information
Date Presented:
January 16, 2019 3:00 PM Eastern
1 hour
ALA Member Price:
Non-Member Price:
Developing an Associate-Marketing Training Program
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM App Credit for Functional Specialists: 1.00
For other credit opportunities, please check the program description or email
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Email Address:
On-Demand Recording
ALA Member Price:$109.00
Non-Member Price:$109.00