Both SEO (search engine optimization) and social media are extremely important concepts, but are often both confusing and misunderstood. In this session, we'll explore the core concepts of each in plain English. Even more importantly, we'll discuss why your firm should initiate or continue using one or both initiatives. Whether your goal is business development, marketing, or employee attraction and retention, you'll leave this session knowing how to better communicate in language understandable to attorneys, marketing and professional staff.


•Define "one version of the truth" when it comes to SEO and social media, so those at your firm can use terms and concepts congruent with your business objectives.

•Identify opportunities to improve current SEO and social media initiatives with simple enhancements.

•Discover which SEO and social media projects are worth pursuing, and which will yield the best results.

•Explain how best to communicate ideas with marketing departments and/or marketing/PR business partners, to align with agreed-upon metrics of success.


Speaker Information:

Spencer Smith is the Founder of Spencer X. Smith Consulting, and services law firms throughout the country. He's a faculty member for the State Bar of Wisconsin's Business of Law Conferences, and is also an instructor at the University of Wisconsin, where he teaches classes on digital marketing and social media. Smith has been called a "digital marketing expert" by Forbes, and publishes articles regularly in The Huffington Post, Law Journal Newsletters, and for the American Bar Association.

•60 Minutes

•Audience: Intermediate

•CLM App Management Category -FS: Legal Industry/Business Management

Seminar Information
Date Presented:
January 08, 2019 3:00 PM Eastern
1 hour
ALA Member Price:
Non-Member Price:
SEO and Social Media - What They Really Mean and How Your Firm Should Use Them
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM Recertification Credit: 1.00
For other credit opportunities, please check the program description or email
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On-Demand Recording
ALA Member Price:$109.00
Non-Member Price:$109.00