Law firms are starting to take marketing and business development seriously and are putting a variety of marketing programs into play. This session presents what law firms are doing to market themselves and, more importantly, what's most effective according to consumers of legal services. Participants will leave with numerous practical ideas and suggestions to sharpen their marketing and business development initiatives, and gain a clearer understanding of what works and what doesn't.


  • Develop a better understanding of latest trends and developments in law firm marketing.
  • Discuss current benchmarking data on where firms are investing marketing resources.
  • Discuss what works and what doesn't in marketing and business development.

Audience Statement: This session assumes that participants have 10 years of experience and/or advanced degree in field of study

Speaker Information:


John Remsen, Jr.

John Remsen, Jr. is one of the country's leading authorities on law firm leadership, management, marketing and business development. After serving as marketing director at two major law firms, Remsen formed TheRemsenGroup, a consulting firm that works exclusively with law firms. In 2002, he created The Managing Partner Forum, a highly acclaimed conference series for leaders of smaller and midsize law firms. In 2012, he was inducted into the College of Law Practice Management.

Other Info:

  • 60 Minutes
  • Audience: Advanced
  • CLM App Management Category -FS: Legal Industry/Business Management
  • CLE: Law Practice Management
Seminar Information
Date Presented:
September 06, 2018 3:00 PM Eastern
1 hour
Registration Fee:
Today's Best Practices in Law Firm Marketing and Business Development
Individual topic purchase: Selected
Association of Legal Administrators
CLMSM Recertification Credit: 1.00
For other credit opportunities, please check the program description or email
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ALA Member Price:$109.00
Non-Member Price:$109.00