You have social media. You have a website. You support both with content, such as blogs. But what is all of it really doing for you? In this session, we are going to take a look behind the curtain of your law practice's strategic marketing plan to discuss your website foundation, together with the seven digital marketing strategies you need to get your law firm ranked on Google's first page. From SEO (search engine optimization) and the Google suite (including Google analytics/webmaster tools, Maps and AdWords) to publishing platforms, small search engine maximization, and reporting and conversion, we will dive deep into what your strategy should look like, along with best practices for getting where you want to go with your integrated digital marketing.

Objectives:

  • Identify the six key digital platforms for lawyers and evaluate the lawyers' presence related to marketplace saturation in each.
  • Discuss the elements of a comprehensive, multiplatform digital strategy.
  • Describe the digital marketing mechanics and tools that are important for firms that want to raise their digital rankings.
  • Examine real-world examples of these mechanics and tools for a better understanding of how to use them.

Audience Statement: Attendees should have 7-10 years of digital marketing knowledge in the legal industry. No advanced preparation is required.

  • 60 Minutes
  • Audience: Advanced
  • CLM App Management Category -FS: Legal Industry/Business Management
  • CLE: Law Practice Management

Audrey Ehrhardt, JD, CBC, is the Founder of practice42, an innovative solutions company for lawyers. Ehrhardt has experience in building and running successful law practices and corporations nationwide. Her expertise gives her a unique perspective when working with a variety of clients. Additionally, she speaks nationally on topics such as business strategy, marketing in today's multiplatform landscape and team building.

 

Seminar Information
Date Presented:
February 01, 2018 3:00 PM Eastern
Length:
1 hour
ALA Member Price:
$109.00
Non-Member Price:
$129.00
Social Media, Digital Marketing Mechanics and More
Individual topic purchase: Selected
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ALA Member Price:$109.00
Non-Member Price:$129.00